How to make money as a YouTube influencer
As a YouTube influencer, you can make money in a number of ways, including:
- Sponsorships and brand deals
One of the most common ways for YouTube influencers to make money is through sponsorships and brand deals. These deals involve promoting a product or service in return for a fee. The amount you can charge for a sponsorship or brand deal depends on your audience size and engagement, your YouTube channel’s popularity, and the amount of work involved.
- Google Adsense
Another way to make money as a YouTube influencer is through Google Adsense. Google Adsense is a program that allows YouTube creators to sell advertising space on their videos. You get paid every time someone clicks on an ad that appears on your video. The amount you earn per click depends on a number of factors, including the type of ad, the advertiser, and your audience.
- Selling products and services
Many YouTube influencers also make money by selling products and services. This can include everything from physical goods like clothes and books, to digital products like e-books and courses. You can also sell services, such as coaching or consulting. The amount you can charge for products and services depends on your audience and your level of influence.
If you have a large and engaged following, you can charge high prices for your products and services. But even if you have a small following, you can still make money by selling affordable products and services that your audience will appreciate.
One of the best ways to sell products and services is to use affiliate marketing. This is where you promote other people’s products and services in return for a commission on every sale you make.
To find affiliate programs to promote, you can search for affiliate networks like Clickbank, CJ Affiliate, and ShareASale. Alternatively, you can contact companies directly and ask if they have an affiliate program.
- Sponsored content
Another way to make money as a YouTube influencer is by accepting sponsored content from brands. This is where a company pays you to promote their products or services in your videos.
To find sponsored content opportunities, you can contact brands directly or search for platforms that connect brands with influencers, such as IZEA, FameBit, and TapInfluence.
The amount you can charge for sponsored content depends on your influence, your audience, and the type of content you’re creating. For example, a video review will generally be more expensive than a mention in a vlog.
- Selling products
If you have a product, service, or course to sell, you can use your YouTube channel to promote it. You can do this either by including links in your video descriptions or by creating a video that promotes your product.
To find products to promote, you can join affiliate programs, such as the Amazon Associates program, or you can contact companies directly to see if they have any affiliate programs that you can participate in.
Crowdfunding platforms like Patreon and Kickstarter can be a great way to make money from your YouTube channel. Patreon allows your fans to support you with a monthly subscription, and in return, you can give them exclusive content, such as behind-the-scenes videos, vlogs, or even access to your Patron-only feed.
Kickstarter, on the other hand, is a platform that you can use to raise money for a specific project, such as creating a new piece of equipment, launching a new product, or funding a trip to a specific event.
- Coaching and consulting
If you’re an expert in a particular area, you can offer your services as a coach or consultant to help others achieve their goals. This could involve one-on-one sessions, group coaching, or even teaching classes.
There are a number of ways to monetize your coaching or consulting business. You could charge by the hour, offer packages, or even create and sell products.
- Creating and selling products
If you have a creative streak, you could consider creating and selling physical or digital products. This could include anything from art to clothing to eBooks.
There are a number of ways to sell your products, including setting up an online store, selling through third-party platforms, or even holding pop-up shops.
- Affiliate marketing
If you’re promoting someone else’s products or services, you could earn a commission for each sale that you generate. This is known as affiliate marketing, and it’s a great way to earn money from your blog or website.
To get started, you’ll need to find affiliate programs that are a good fit for your audience. Once you’ve done that, you can start promoting the products or services and earning commissions.
- Sponsored posts
If you’re a YouTube influencer with a large and engaged following, you could make money by partnering with brands and promoting their products or services in your videos. This is commonly known as “sponsored content” or a “sponsored post.”
To find sponsorships, reach out to the marketing or PR department of brands you love and let them know you’d be interested in working with them. You can also look for opportunities on platforms like FAMEBIT, which connects influencers with brands.
Keep in mind that sponsorships are not just about making money—they’re also about building relationships with brands you believe in. So be choosy about who you partner with, and make sure the arrangement is mutually beneficial.