How to Write a Compelling InMail Subject Line
InMail subject lines can make or break your chances of getting a response from your intended recipient. With a limited number of characters available, it's important to craft a subject line that grabs their attention and entices them to read your message. Here are some tips for writing a compelling InMail subject line:
Keep it short and to the point: InMail subject lines should be brief and concise. Aim for 5-7 words, and avoid using filler words or unnecessary details.
Personalize it: Including the recipient's name or a reference to something they've shared on their profile can make your message stand out and show that you've done your research.
Be specific: Use specific language that clearly conveys the purpose of your message. Vague or generic subject lines are less likely to grab the recipient's attention.
Make it actionable: Use action-oriented language that encourages the recipient to take action, such as "Let's connect" or "Interested in collaborating?"
Avoid spammy language: Steer clear of language that sounds spammy or salesy, such as using all caps, multiple exclamation points, or buzzwords like "amazing" or "revolutionary."
Examples of effective InMail subject lines:
- John, Let's Connect and Discuss Marketing Strategies
- Congrats on Your Recent Promotion, Lisa!
- Invitation to Join Our Upcoming Webinar on AI Technology
- Mutual Connection Recommended We Connect, Jack
Remember that your InMail subject line is the first impression you'll make on your recipient, so take the time to craft a compelling and personalized message that entices them to open and read your message.
Writing a compelling InMail subject line is essential to getting a response from your intended recipient. By keeping it short and to the point, personalizing it, being specific, making it actionable, and avoiding spammy language, you can increase the likelihood of your message being read and getting a positive response.
Remember that the subject line is the first thing your recipient will see, so make it count and craft a message that stands out from the rest.
Q: Can I use emojis in my InMail subject line? A: While it may be tempting to use emojis to make your subject line stand out, it's best to avoid them in a professional setting like LinkedIn. Stick to clear and concise language to convey the purpose of your message.
Q: Should I include my job title or company name in my InMail subject line? A: It's not necessary to include your job title or company name in the subject line, as it can come across as self-promotional or salesy. Instead, focus on personalizing the subject line to the recipient and making it relevant to their interests or goals.
Q: Is it okay to use humor in my InMail subject line? A: Humor can be a great way to grab someone's attention, but it's important to use it judiciously and in a way that's appropriate for a professional setting like LinkedIn. Make sure your humor is relevant and tasteful, and avoid anything that could be considered offensive or inappropriate.
Q: How many words should I aim for in my InMail subject line? A: Aim for a subject line that's 5-7 words in length, as anything longer can come across as too wordy or spammy.