How to Shoot Better IG Flat Lay Photos in 7 Easy Steps
Flat lay photography has become a popular way to showcase products, tell a story, or just create visually appealing content on Instagram. But how do you create that perfect flat lay image? Let's dive into seven easy steps that can drastically improve your flat lay photography game.
1. Choose the Right Background
The background of your flat lay can either complement or detract from the items you're featuring. Go for a neutral and uncluttered background that doesn't steal the show from your subjects. A wooden surface, a white table, or a simple cloth can work well. Remember, the key is to keep it simple and let your objects shine.
2. Select a Theme
Your flat lay should tell a story or convey a specific mood. Whether it's about your morning coffee ritual, a travel story, or your favorite beauty products, having a clear theme can guide you in choosing which items to include in your photo.
3. Arrange Your Items
Start by placing your main objects, then fill in the spaces with smaller items. Experiment with different arrangements until you find a layout that is visually balanced. Don't be afraid to let some items overlap or go off the edge of the frame for a more organic look.
4. Perfect Your Lighting
Natural light is your best friend when it comes to flat lay photography. Shoot near a window or in an open space outdoors. Avoid harsh direct sunlight and opt for a time of day when the light is soft, such as early morning or late afternoon.
5. Shoot from Above
The key to a great flat lay photo is to shoot directly above the setup. This gives it the signature top-down view. Use a step ladder if needed, and ensure your camera is parallel to the surface to prevent distortion.
6. Leave Some Space
Avoid the temptation to fill every inch of the frame. Leaving some empty space (known as "negative space") can help your items stand out more and gives your photo a clean, uncluttered look.
7. Edit Your Photo
Give your photo a final touch by editing it. Adjust the brightness, contrast, and saturation to make your objects pop. You can also use filters to create a consistent aesthetic, but be careful not to overdo it – your photo should look as natural as possible.
Flat lay photography might seem challenging, but with these seven steps, anyone can create eye-catching flat lay photos for Instagram. Remember to experiment, practice, and most importantly, have fun with the process!
What is a flat lay photo?
A flat lay photo is a picture taken from a bird's eye view of a collection of items laid out on a flat surface. It's a popular style of photography on Instagram, often used to showcase products, tell a story, or create a pleasing aesthetic.
What kind of items should I include in a flat lay photo?
The items you choose should be related to the theme or story you're trying to convey. This could be anything from beauty products, fashion accessories, art supplies, to books, food, or travel essentials.
What if I don't have natural light to take my photos?
If you can't shoot with natural light, try to use a softbox or diffused lighting to mimic the soft, even look that natural light gives. Avoid using harsh direct light as it can create unflattering shadows.
How can I make my flat lay photos look more professional?
A clean, uncluttered background, careful arrangement of items, good lighting, and a bit of post-processing can go a long way in making your flat lay photos look professional. It's also important to use a good quality camera.
What are some good editing apps for flat lay photos?
Some popular photo editing apps include Adobe Lightroom, Snapseed, VSCO, and Afterlight. These apps offer a variety of editing tools and filters to enhance your photos. Remember, it's best to keep your edits subtle and natural-looking.